Creating Your 2011 Business Plan

Submitted by neal on Mon, 11/08/2010 - 11:01am

1.  Real Estate is 90% Mindset, 5% Skills and 5% Activities.  That doesn't' mean you will allocate your time that way!  All three require constant focus ... attention and time.

 

2.  Mindset - Really connect ... What you want to have ... What you want to do ... and Where you want to go ... to your Business Plan.  How many deals do you need to do to make the money you need to run your life AND accomplish your goals?

 

3.  Keep the inspiration of your goals in front of you!  Goal board, Dream book, Future letter, pictures, affirmations, etc.

 

4.  Skills - What do you love to do in your business?  What are you really good at?  It's usually easier to accomplish more of what you enjoy.  Identify it!

 

5.  Skills - What is the #1 Skill that if you focus on in November and December ... it will insure your success in 2011?

 

6.  Source every listing and every buyer so far this year.  Where EXACTLY did they come from?  Can you get more business from that same source?  Do you have a system that keep business coming in from that source?  Are there sources you are missing?

 

7.  Track your numbers.  When you track your numbers it makes it easier your business to your goals, and to the skills that you need to focus on (as well as evidence of improvement ... which does tend to support your mindset!)

 

8.  What ACTIVITY do you need to intensify in November and December?  (No ... this is not a TRICK question!  Of course, it might be prospecting.  But ... it might be lead follow up, prequalifying, script practice, knowing your stats ... or something else.)  What Mike does remind us is this ... November and December ACTIVITIES represent 30% of your results in 2011! 

 

9.  Make PLANNING part of your regular weekly schedule.  Work ON your business ... not just IN your business.  When you are only working IN your business you tend to move into reaction mode.  Schedule a minimum of 30 minutes a week (preferably not at the office in the middle of the day!) You need to take time to review ... both what you have done and what you want to do.

 

10. Remember that your Business Plan is a working document and that it needs to INSPIRE you!  It should be read ... reread ... mulled over ... tweaked ... adjusted ... played with and discussed with those individuals who will support it and you!

 

 

Homework:

Set a Goal now for January 1, 2011 - What do you want your CURRENT business to look like when the New Year begins?

 

Number of Pending deals ________

Amount of Pended income ____________

Number of Active listings _____________

 

Ready, get set, go!